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Creating an Introduction Letter

An introduction letter and a cover letter are similar in format, but they have very different goals. An introduction letter notifies an employer of your qualifications and interest to be considered for potential future positions. A cover letter is in response to a current job posting.

Before you write your letter of introduction, make sure you do your research on the company you plan to approach. Study the company website, social media pages, press releases and newspaper and journal articles. Try to identify possible challenges, business goals and growth plans.

Your next step is to identify the name and title of the person to whom you will address your letter. If you are a salesperson, it might be the sales manager; if you are an engineer, perhaps it is the director of engineering. You may need to contact the company to find the name of a person in a specific role, but you can often find their contact information on the company website or on LinkedIn.

Since you aren’t tailoring your letter to fit an open position description, see if you can review past or similar positions to learn more about the qualities the company is looking for and the job descriptions they use. You can also research the profiles of company employees on LinkedIn to get a better idea of the employees the company hires.

Consider the following as you create your introduction letter.

  • Capture your reader’s interest in the first paragraph with a clear, pointed message. Explain why you’re writing, the position you’re looking for and why you’re qualified for the job. Your opening line should reflect that you understand the organization’s needs and how you can meet them.
  • Address company or position issues and support your claims. Detail how you successfully addressed issues or helped to overcome challenges with past employers. Discuss why you are a great candidate for a position and use facts and numbers to make yourself shine as you focus on how your talents can help the organization. Let the reader know how he or she will benefit from hiring you.
  • Thank the reader by name for their time and consideration. Make sure to state a time when you will follow up or ask to schedule a meeting.
  • Include your phone number, email address, professional website or blog address and your LinkedIn profile link in case the employer wants to do a little research on you or chooses to call you directly.

As with any professional letter, make sure it’s error-free before you send it. You may also want to attach your resume and ask that it be added to the company's human resources file.

Sending an introduction letter is a great way to open doors when you want to work in a certain field or at a specific company. You may be surprised at the possibilities you uncover by looking for jobs using an introduction letter. Your letter might arrive at just the right time to get you hired without having to follow a standard interview process. Make your availability known to hiring managers in your field or at companies where you’d like to work.

Read Sell Your Strengths, Wow Employers! and Writing Cover Letters for more ideas on selling your skills to potential employers. If you have questions about introduction letters or any other aspect of your job search, call Military OneSource at 800-342-9647 to speak to a SECO career coach or use the Live Chat feature on MySECO for additional guidance.

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